The BMW 7 Series is a line of top-of-the-line luxury cars. Introduced in 1977, it is BMW's main flagship line. The series is currently in its 4th generation and is only available as a sedan.
After BMW distinguished themselves in the luxury car market with large but sporty sedans, the
"New Six" Sedans, they decided to venture forth even more into the luxury car market with the much larger and even more luxurious BMW E23, the first generation of the 7 Series. It provided a realistic alternative to Mercedes with their luxurious but more speed approach. Released in 1977, the first 3 models were the 728, 730 and 733i. In 1979, all models were replaced by their upgraded versions: the 728i, 732i, 735i and the new top model, the 745i. Special editions include the special order only 725 and the luxury version of the 735i, the L7. Most models were replaced in 1986 by the next generation of the 7 Series, the
BMW E32. The only exception was the North American 735i and the L7, which were replaced in 1987.